"Economic uncertainty is forcing companies to discover innovative, efficient solutions to drive revenue," said Henry Schuck, ZoomInfo Founder and CEO. Campaigns will see higher conversion rates and return on ad spend (ROAS) by targeting accounts with high buyer propensity. ZoomInfo MarketingOS users can dynamically populate audience segments with G2 Buyer Intent data and trigger targeted display and social ads. Sales representatives can then utilize ZoomInfo's category-leading contact information to prospect lists of decision-makers at high-intent accounts before beginning outreach. This means they can see exactly which accounts are conducting software research and when, as well as what kind of research they're performing on G2, whether it's about their company, their competitors, or alternative solutions.īy integrating with the wealth of intelligence in ZoomInfo's SalesOS solution, G2 customers can access more than 300 attributes to build their ideal customer profile (ICP) and overlay actionable insights - such as planned technology investments, personnel moves, and website visitor behavior - to identify companies that are in-market now. With G2 Buyer Intent, customers gain account-level insight into buyer behavior on the G2 marketplace. With an aligned strategy, teams can work together to be a consistent source of value for target audiences - capturing attention through personalized outreach to all members of a prospective buying committee." It's no longer on the marketing or sales teams alone to make an impact on a purchasing decision. "For sales and marketing teams vying for those budgets, getting in front of their ideal customers at the right time is as crucial as remaining omnipresent and extending market influence. "In 2022, the B2B industry is taking a magnifying glass to software spend," said Godard Abel, CEO and co-founder, G2. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. 15, 2022 /PRNewswire/ - G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Integration Between G2 Buyer Intent and ZoomInfo's SalesOS and MarketingOS Optimizes Sales and Marketing Alignment to Target In-Market BuyersĬHICAGO, Sept.
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